I can think of a lot of ways to be successful with this for websites that sell downloadable media (Virgin, Rhapsody) that ties into larger systems.
I think that there would be A LOT of value in putting together starting points for eCommerce websites so that basic functions are in the right spot, like making Login or Browser Check functional requirements so that they don't get put in as Use Cases. This would be a great add-on freebie for use with your software, and as it develops, a natural lead in for selling a similar package for Software Companies who have larger projects with repeatable installations, like custom installs of asset catalogs, lower end logistics packages.
My $0.02.
-Amanda